Sport Targeting football fans Consumer Out Manoeuvring the Market Leaders Consumer Out Manoeuvring the Market Leaders Fresh Approach What We Do Best
Fresh Communications - Tel: +44 (0)20 7739 7744
Strategic Consultancy
Trend Intelligence
Media Relations
Brand Building
Sponsorship Exploitation
Launches / Events
Customer Aquistion
Company Profiling
Evaluation
With a brief of launching the UMBRO.COM website, Fresh generated over £537K of media coverage. The success of the website enabled Umbro to sell football merchandise online to a UK and global audience. Through the use of ground breaking tactics and the exploitation of celebrity and sporting events, Fresh increased bookmaker Paddy Power's online turnover by 195% in 2002/03 to €103m. The campaign also delivered Paddy Power a new generation of customers. Using a tactical campaign designed to educate IT decision-makers about major cost savings, Fresh has tripled Kingston Technology's media coverage and consistently delivered quality sales leads.
© 1999-2007 Fresh Communications Ltd.   Tel: +44 (0)20 7534 5470.