| Strategic Consultancy |  | Brand Building Initiatives |
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| Creative campaign planning and implementation |  | Product & service launch events / event management |
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| Brand positioning / message development |  | Sponsorship maximisation |
| ------------------------------------------------ |  | ------------------------------------------------ |
| Monitoring lifestyle trends and issues |  | Photocalls & stunts |
| ------------------------------------------------ |  | ------------------------------------------------ |
| Sector research |  | Celebrity / expert endorsement |
| ------------------------------------------------ |  | ------------------------------------------------ |
| Competitor analysis |  | Corporate hospitality |
| ------------------------------------------------ |  | ------------------------------------------------ |
| Issues management |  | |
| ------------------------------------------------ |  | |
| Developing partnership programmes |  | |
| ------------------------------------------------ |  | |
| Media Relations |  | Evaluation |
| ----------------------------------------------- |  | ------------------------------------------------ |
| Pro-active press office services (exploiting issues / breaking news) |  | Competitor tracking |
| ----------------------------------------------- |  | ------------------------------------------------ |
| Developing media relationship building programmes |  | Coverage breakdown and evaluation ('opportunities to see' & 'PR value against advertising spend') |
| ----------------------------------------------- |  | ------------------------------------------------ |
| Corporate / executive profiling |  | |
| ----------------------------------------------- |  | |
| Researching and targeting forward features, product placement and speaking opportunities |  | |
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| Developing and placing competitions, promotions, case studies and by-lined articles |  | |
| ----------------------------------------------- |  | |
| Reputation management |  | |
| ----------------------------------------------- |  | |
| Crisis management |  | |
| ----------------------------------------------- |  | |