fresh communications
who we are services sport consumer technology contact us
Services
> What We Do Best: Services
    > Strategic Consultancy
    > Trend Intelligence
    > Media Relations
    > Brand Building
    > Sponsorship Exploitation
    > Launches / Events
    > Customer Acquisition
    > Company Profiling
    > Evaluation
Home  > Services  
What We Do Best

We understand the power of celebrity and memorable events to influence an audience's reaction to a brand. For this reason we believe in harnessing the power of such people and events to create binding relationships with your audiences.

Once a strong relationship is created we can also help you maintain your brand's relevance and credibility through cross-media campaigns, sponsorship and the development of an ethical strategy in keeping with your brand.

The right combination of all of these elements will excite consumers and create a positive differentiation of your brand in a crowded marketplace.

Services

Strategic ConsultancyBrand Building Initiatives
------------------------------------------------------------------------------------------------
Creative campaign planning and implementationProduct & service launch events / event management
------------------------------------------------------------------------------------------------
Brand positioning / message developmentSponsorship maximisation
------------------------------------------------------------------------------------------------
Monitoring lifestyle trends and issuesPhotocalls & stunts
------------------------------------------------------------------------------------------------
Sector researchCelebrity / expert endorsement
------------------------------------------------------------------------------------------------
Competitor analysisCorporate hospitality
------------------------------------------------------------------------------------------------
Issues management
------------------------------------------------
Developing partnership programmes
------------------------------------------------
Media RelationsEvaluation
-----------------------------------------------------------------------------------------------
Pro-active press office services (exploiting issues / breaking news)Competitor tracking
-----------------------------------------------------------------------------------------------
Developing media relationship building programmesCoverage breakdown and evaluation ('opportunities to see' & 'PR value against advertising spend')
-----------------------------------------------------------------------------------------------
Corporate / executive profiling
-----------------------------------------------
Researching and targeting forward features, product placement and speaking opportunities
-----------------------------------------------
Developing and placing competitions, promotions, case studies and by-lined articles
-----------------------------------------------
Reputation management
-----------------------------------------------
Crisis management
-----------------------------------------------
© 1999-2007 Fresh Communications Ltd. This web site provides only general information about Fresh Communications Ltd and the company accepts no responsibility for any loss which might arise from reliance on the information enclosed.