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Trend Intelligence
Brands have become a lifestyle statement, both an expression of individuality and a signifier of social inclusion. Alongside an obsession with brand names, consumers are increasingly vocal about social stereotyping and have a growing awareness and desire to influence ethical and environmental issues.
Together these elements are redefining the way that we shop.
So message, meaning and timing is crucial to the success of any brand.
At Fresh we monitor economic and social changes, alongside lifestyle trends and issues affecting consumers. We act as your eyes and ears to ensure that pre-emptive trend intelligence keeps your brand relevant with its audiences and ahead of competitors.
Services
- Monitoring lifestyle trends and issues
- Running focus groups to identify the trends and habits of specific target groups
- Media audits
- Sector research
- Competitor analysis
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