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Sponsorship Exploitation

 The right sponsorship and the way in which it is handled can greatly enhance or diminish a brand's media position.

With a whole host of opportunities in existence to sponsor teams, events, awards, initiatives and even issues it is crucial not only that the right opportunity is identified but also that the full benefit of the sponsorship is attained.

Fresh Communications has a proven track record in sponsorship exploitation. We can identify the ideal sponsorship opportunity to match your brand's messaging and target audience and maximise the sponsorship to ensure strong brand positioning and positive media coverage.

Fresh has successfully maximised a variety of sponsorship campaigns on behalf of our clients including:
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- breathe's sponsorship of World Free Diving Champion Tanya Streeter
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- Paddy Power's sponsorship of Big Brother 2001
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- UMBRO.COM's sponsorship of Eric Cantona's Pro Beach Soccer
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- Paddy Power World Grand Prix Darts Championships 2001
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- Paddy Power Cheltenham Gold Cup 2003
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Services
  • Identifying the most suitable sponsorship opportunity to fit the messaging and personality of a brand
  • Launching sponsorship programmes
  • Sponsorship maximisation
    - Running a pro-active press office during the lifetime of the sponsorship
    - Journalist relationship building programmes
    - Photocalls and stunts
    - Exploiting celebrity / expert endorsement
  • Corporate hospitality events
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