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Customer Acquisition
Question - how do you generate customers for a new product / service or sub-brand?
Answer - you need to talk directly to your target market in order to generate trial of the product or service and build a relationship and affinity with them.
To successfully attract new customers Fresh Communications knows that you need to identify who they are, what makes them tick and how to create an emotional bond with your brand. You need to create the right message for your target audience and ensure that it is delivered in the right language at the right time.
Fresh Communications has a proven track record in attracting new customers for products and services, including:
Services
- Identifying the demographics of the target market
- Brand positioning / message development
- Developing partnership programmes
- Identifying compatible sponsorship opportunities
- Media Relations:
- Developing and placing competitions, promotions, case studies and by-lined articles
- Researching and targeting forward features, product placement and speaking opportunities
- Developing media relationship building programmes
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