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Company Profiling
More than ever businesses need to build a strong reputation. A company's reputation and its executives, directly affect the image of its products and services, subsequently impacting on sales.
Business reputation is determined by many factors - the reliability of your products and services, your staff, the latest announcement from your CEO, the opinions of your customers and the concerns of pressure groups.
Fresh Communications can help you identify and pre-empt changes in the marketplace, trends and issues that influence your customers and help identify opportunities for growth. Armed with this information, we can help you develop strategic campaigns that support your business objectives and drive sales.
Services
- Brand positioning / message development
- Monitoring lifestyle trends and issues
- Marketplace analysis
- Competitor analysis
- Issues management
- Thought leadership programmes (by-lined articles, opinion pieces, sponsorship opportunities and round table events)
- Industry analyst briefings
- Internal communications
- Journalist relationship building programmes
- Copy writing (website content, brochures and promotional material)
Executive Profiling
Taking this to the next level Fresh Communications can exploit your company's key assets - the CEO and in-house technical experts in order to define the company's personality and deliver distinctive messages. Executive profiling can give you a major point of difference from your competitors and help create an emotional bond with your customers.
Case Study:
Football365 - Profiling founders, Danny Kelly (ex-editor of NME and Total Sport), Dan Thompson (co-founder of Autonomy) and Simon Morris (ex-marketing director of Ginger Productions).
Services
- CEO image management
- Profiling of business managers and technical experts (message development, by-lined articles and opinion pieces)
- Speaker opportunities (presentation training and speech writing)
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