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Evaluation
How do you measure whether your PR is working?
At Fresh we agree realistic targets with our clients prior to the start of all our PR campaigns. This can be in terms of the target number of press coverage pieces or the target publications to be hit.
As part of the Fresh service we will provide you with a coverage report each month containing all the media coverage your brand has received. This includes a readership breakdown of the title and the equivalent advertising cost of the piece.
For an additional cost Fresh can also provide a more detailed evaluation service, including:
- Volume and favourability of coverage
- Delivery of key messages
- Competitor tracking
- Breakdown by brands / services / products / business areas
- Impact achieved
- Opportunities to see, regional & socio-economic profile
- Reach & frequency of coverage in terms of actual number of people against tightly defined core target audiences
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