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> Paddy Power: Out Manoeuvring the Market Leaders
Fresh Communications launched Paddy Power plc, Ireland's largest bookmaker, into the fiercely competitive UK betting marketplace in early 2000.
In 2003, UK revenues made up 40% of the company's income and in the media Paddy Power now punches its weight alongside established bookmakers Ladbrokes, William Hill and Coral.
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> UMBRO.COM: Targeting Football Fans
The launch of UMBRO.COM was seen as an opportunity to create a first rate football news site and offer Umbro football merchandise to UK and global audiences. Our PR initiatives took UMBRO.COM from 0 to 35,000 daily users in less than a year.
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> Football365: Building a Brand from Scratch
At launch, without a budget for print or TV advertising, 365plc looked to PR to create a strong brand identity for the company and quickly establish its titles amongst football fans.
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> Paddy Power - Big Brother: Hijacking Big Brother
Fresh Communications were the first marketers to truly recognise the financial and branding potential of Channel 4's Big Brother. We believe that our proactive exploitation of Paddy Power as the Official Bookmaker to Big Brother 2 paved the way for truly integrated entertainment betting on reality TV shows.
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> Eric Cantona's Pro Beach Soccer: Standing Out from the Sponsorship Crowd
Find out how Fresh achieved more brand coverage for UMBRO.COM's sponsorship of Eric Cantona's Pro Beach Soccer Tournament than the other 11 sponsors present at the event.
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> Paddy Power World Grand Prix Darts Championships: Maximising Sponsorship
Fresh Communications' exploitation of the World Grand Prix Darts Championships reached an audience across the UK and positioned Paddy Power at the heart of grass-roots sports.
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> NSPCC FULL STOP Campaign Wembley: Creating Memorable Events
By creating the last ever 'England versus Scotland' match to be played on the hallowed Wembley turf Fresh helped bring more than Umbro football kits to the attention of readers.
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