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> breathe: Creating an Emotional Bond with Consumers
Find out how the high levels of coverage generated by Fresh Communications helped deliver a new user registration every 20 seconds to the breathe service.
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> Paddy Power: Out Manoeuvring the Market Leaders
Fresh Communications launched Paddy Power plc, Ireland's largest bookmaker, into the fiercely competitive UK betting marketplace in early 2000.
In 2003, UK revenues made up 40% of the company's income and in the media Paddy Power now punches its weight alongside established bookmakers Ladbrokes, William Hill and Coral.
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> DMC Young UK DJ Championship 2002: Music as a Way of Life
DMC turned to Fresh Communications for our ability to reach mainstream lifestyle press and sponsors, without diminishing the credibility DMC enjoys amongst music audiences and influential niche music titles.
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> Mitsubishi Electric Europe: Putting Consumers in the Picture
Find out how Fresh successfully moved Mitsubishi Electric's products beyond the pages of trade and IT publications and into the influential lifestyle press.
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> Paddy Power - Big Brother: Hijacking Big Brother
Fresh Communications were the first marketers to truly recognise the financial and branding potential of Channel 4's Big Brother. We believe that our proactive exploitation of Paddy Power as the Official Bookmaker to Big Brother 2 paved the way for truly integrated entertainment betting on reality TV shows.
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> Pricerunner: Exploiting Consumer Issues
Intelligent media exploitation of the issues surrounding the threat of legal action by electronic retailer Currys resulted in over 16,000 new users to Pricerunner.com over a two-day period and enhanced its reputation as a consumer champion.
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> Trinny Woodall and Susannah Constantine: Communicating with Women
Fresh Communications helped put Trinny Woodall and Susannah Constantine on the road to TV stardom with the launch of Ready2shop, an online fashion, health and beauty site and style guide book, Ready2dress.
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> Worldpop: Cross-platform Campaigns
Find out how Fresh helped develop cross-platform campaigns targeting 14-24 year olds via live events, the internet and mobile phones.
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